RICHLAND, WASH. (November 6, 2025) – Gesa, a leading credit union in the Pacific Northwest dedicated to driving meaningful change in the communities it serves, announced that Bill Williams has joined the organization as Vice President of Branches. He brings more than 20 years of financial industry experience and leads Gesa’s network of 45 branches across Washington and Idaho.
Williams oversees member services across Gesa’s branches, helping connect members with the financial resources they need. His background in business development, branch leadership, and operations helps Gesa serve members across the Pacific Northwest.
“At Gesa, our branches are the heart of how we serve our communities, and we’re committed to ensuring our members have the best possible experience,” said Traci Bouslaugh, SVP of Member Fulfillment. “We’re pleased to welcome Bill to our team. His experience in branch operations and leadership will help us serve members across the Pacific Northwest as we continue to grow.”
Williams is a graduate of Pacific Coast Banking School, and comes from the Central Valley of California, where he most recently served as CEO of Twilight Haven, Inc. Prior to that, he held the role of Regional Vice President at another financial institution, where he oversaw branch networks and member-facing operations. Throughout his 20-year career in banking, Williams has demonstrated expertise in business development, branch leadership, and operations.
Williams joins Gesa as the credit union continues investing in its branch network to serve members across the Pacific Northwest. To learn more about Gesa and its products and services, visit www.gesa.com.