Traci Bouslaugh became Gesa Credit Union’s Senior Vice President of Member Fulfillment in January 2025, overseeing retail and virtual branches, digital transformation, and quality control.
Traci has spent 27 years in financial services, starting as a teller at Washington Mutual. She moved to Spokane Teachers Credit Union, then to Gesa—where she’s worked in underwriting, branch operations, processing teams, and sales. That path through every layer of member-facing operations taught her what members actually need when they’re trying to get help: fewer handoffs, faster answers, and people who understand their situation without making them repeat it.
At Gesa, Traci built the virtual sales team from three people to fifteen—a group that now produces 75% of the credit union’s consumer lending. She also rebuilt the contact center to respond better when members need help most. Those aren’t separate projects. They’re part of the same work: making sure members can reach Gesa however they want and get consistent support regardless of which channel they choose.
Her current focus is developing virtual branch capabilities while maintaining the personal service that members expect from a credit union. Members should be able to walk into a branch, call, or connect digitally and receive the same level of care.
Traci holds an Associate of Applied Science in Project Management from Columbia Basin Community College and is completing a Bachelor’s Degree in Communication from Western Governors University. She serves as President of the Parent Teacher Fellowship at Kingspoint Christian School.